Updated August 2, 2021
National holidays and celebratory events are a fun, educational, and helpful way to guide your content calendar. They’re also an opportunity to generate interest and awareness in your business. Certain dates contain significance – significance that could very well be linked to your brand or product – creating trends and pulling in audiences from across the internet that may otherwise miss out on your content.
Whether you’re planning for upcoming promotions or creating your social media calendar, there are many dates to schedule your campaigns around to boost engagement, help you relate to your audience, show your brand’s personality, and/or capture leads and sales.
Though this may sound like an easy formula for planning, scheduling, and marketing your content, it’s essential to do so with true consideration and compassion. Showing sensitivity around days like Mother’s Day and Father’s Day, for example, is a valuable way to connect with your customers. Val Geisler provides great examples of how some brands used empathy to guide their Mother’s Day email campaigns.
Authenticity is also important when deciding which dates to celebrate. How you and your business choose to celebrate Black History Month — or International Women’s Day or Asian American and Pacific Islander (AAPI) Heritage Month or or or — has to come from you. And it requires asking yourself, and your team, some introspective questions.
But, if you spend some time answering those questions, you’ll better understand how diversity plays a role in your brand and what role your brand can play in the larger conversation.
Whether it’s an opportunity to support a broader social or cultural moment, or perhaps have just a bit of fun on National Wear Your Pajamas to Work Day (we’ve had a lot of practice in the last year), we like to keep track of upcoming days and seasons that might be relevant for our active Margo clients. Here’s a glance at the next 30/60/90+ days of social and cultural celebrations to help you brainstorm as you look ahead and put plans into action.
- 7/23 - 8/22: Zodiac Sign - Leo
- 8/17: National Nonprofit Day
- 8/26: Women's Equality Day
- 8/26: National Dog Day
- 8/24 - 9/5: Tokyo 2020 Paralympic Games (postponed from last year)
- 8/23 - 9/22: Zodiac Sign - Virgo
- 9/6: Labor Day
- 9/6 - 9/8: Rosh Hashana
- 9/8: International Literacy Day
- 9/12: Grandparents’ Day
- 9/22: Fall/Autumnal Equinox
- 9/22: American Business Women’s Day
- 9/24: Native American Day
- 9/28: National Voter Registration Day
- 9/30: International Podcast Day
- 9/23 - 10/22: Zodiac Sign - Libra
- 10/4: World Animal Day
- 10/5: World Teachers’ Day
- 10/7 - 10/15: Navratri
- 10/10: World Mental Health Day
- 10/11: Indigenous Peoples Day
- 10/11: National Coming Out Day
- 10/16: World Food Day
- 10/17: Black Poetry Day
- 10/29: National Cat Day
- 10/31: Halloween
- 10/23 - 11/21: Zodiac Sign - Scorpio
- 11/4: Diwali
- 11/7: Fall back - daylight saving time ends
- 11/8: National STEAM/STEM Day
- 11/9: World Adoption Day
- 11/11: Veterans Day
- 11/16: National Entrepreneurs’ Day
- 11/20: World Children’s Day
- 11/20: Transgender Day of Remembrance
- 11/25: Thanksgiving
- 11/26: Native American Heritage Day
- 11/28 - 12/6: Hanukkah
- 11/22 - 12/21: Zodiac Sign - Sagittarius
- 12/7: National Pearl Harbor Remembrance Day
- 12/10: Human Rights Day
- 12/14: National Free Shipping Day
- 12/18: International Migrants Day
- 12/21: Winter Solstice
- 12/24: Christmas Eve
- 12/25: Christmas Day
- 12/26 - 1/1: Kwanzaa
- 12/31: New Year’s Eve
- 12/22 - 1/19: Zodiac Sign - Capricorn
If you’re looking to celebrate some of the lesser-known ‘holidays’, Calendarr provides a comprehensive list.