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Founder Stories

Tennis star Sloane Stephens uses margo platform to double donor email engagement

Sloane Stephens Foundation used Margo to access actionable, growth-driving marketing strategies, and one-on-one marketing support.


The Results: Doubled donor email engagement with a 45.4% email conversion rate in Q4 2020

Success in marketing is measured by growth. Lindsay Linhart, Brand Manager and Director of Development at The Sloane Stephens Foundation knew they needed a strategic marketing plan to secure consistent funding. The Sloane Stephens Foundation looked to Margo for strategy and marketing guidance to engage a cold donor audience around conversion opportunities.

“Margo provided me with a strategic framework to clarify our brand messaging to target, warm-up, and convert our donors, partners, and supporters. The practical campaign approach helped educate new and long-time board members and articulate how our work addresses a broad array of social issues.”
Lindsay Linhart, Brand Manager and Director of Development

In the past, donor email communications were sporadic and undefined with a messy, unorganized contact list. This caused low donor engagement, poor event attendance, and a donor base that was unclear of how their donations made an impact.

Margo’s custom templates and accessible one-on-one support provided a self-guided framework for Lindsay to execute a brand awareness campaign. This helped educate and activate stakeholder groups and led to new donations and corporate sponsorships. Margo’s support and strategy helped connect fundraising dollars to monthly activity.

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