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WHY MARGO?

Helping even the smallest businesses find their footing.

Our story starts with support.

Margo was established to give every entrepreneur an easier way to get the marketing support they need. We offer a suite of tools and resources that give every person with a dream access to marketing support to grow their business. From side gigs to start-ups, we are helping businesses succeed on their own terms.

Grow on your terms

Hockey stick growth and last-minute injections of capital may be the norm in Silicon Valley, but most businesses don't operate like that. Your marketing strategy should reflect the realities of how you run your business - and must balance sustainability and cash flow as you grow.

We aren't a venture backed company and we haven't raised millions from friends and family. Margo is bootstrapped and our growth is funded through revenue/cash flow. We understand how crippling the pinch can be when everything isn't flowing smoothly and that you can't just throw money at problems - creative problem solving helps keep the lights on.
ABOUT OUR CUSTOMERS

73%

have less than 5 employees

62%

started their business after 2018

58%

are a first-time founder

81%

are women or people of color
a table of items for work. notebook, books, pens and coffee

Grow your business with a clear path forward.

Margo starts with a simple assessment to capture information about your business and goals. Based on your unique business goals, resource constraints, and needs, your Margo Partner will develop a personalized marketing strategy to guide your growth.
“I've spent thousands of dollars working with freelancers since I started my business two years ago, but working with Margo the last 6 months has grown my business more than the time before combined. Once I gave Margo a try, I haven't looked back."
Kristin, Online Vintage Store Owner
Experts in your corner
High-level marketing and creative strategists and operational experts lend hands-on support at every level, with additional support services a click-away.
Easy-to-use dashboard
One-stop destination for all of your marketing resources means no more hunting for files or wondering what projects needs to happen pronto.
Full resource library
There's need to reinvent the wheel. From guided trainings to templates and example marketing copy, save time (and sanity) as you build your marketing.

Grow your business by understanding your customer.

Invest in marketing that profitably drives your growth.

Margo helps founders build a marketing foundation that supports a regenerative approach to growth before implementing high-cost and high-risk growth tactics.

For each stage of your customer's experience, Margo helps refine your brand's message and the marketing activities that will help you achieve your unique goals.

1. Attract new prospects

Your target audience is looking for solutions to their problem. Recommendations at this stage prioritize outbound engagement and inbound discovery.

2. Connect and engage

At this stage, you’ll be fostering your audience’s curiosity. They’re getting to know your products and brand, and beginning to consider a purchase.

3. Convert to customer

The moment we’ve all been waiting for! Your prospect has taken the plunge and made a purchase, but their journey isn’t over yet.

4. Retain and grow value

The best customers are loyal ones. We’ll help you to take care of the ones you have to keep them coming back for more.

Grow your business online.

Discover the all-in-one marketing platform with the power of a marketing team. See plan details.

Get up and running quickly

Publish your first Margo-supported marketing pieces with our easy-to-use dashboard — no MBA required. Audit and update your current marketing or start from scratch.

Works for your business

Margo works for all kinds of businesses — service providers, SaaS or software companies, online shops, restaurants — without costly customization or add-ons.

Find more customers

Expand your reach and sell more by focusing your marketing efforts — time and money — on proven tactics for your website, email marketing, and social media.
Working with Paige and the Margo team as we pivoted from services to SaaS mid-pandemic was life saving for our company.

They helped us rethink our go-to-market approach and brainstormed a creative campaign to reach and drive initial product demos. For our project pilot we targeted 100 mid-level product managers thinking we would get 10-20 conversations scheduled. Within three days, we scheduled 83 demos. We had such an overwhelming response we were training friends over the weekend to help us do product demos the next week.

After working with Margo, we have a better understanding of our customer and how we can connect to get product or sales conversations going - even better, we're seeing the results in our sales process and closed deals.
Shelby, product management SaaS (software-as-a-service) founder

Wherever you are in your business — grow it with Margo.

Whether you're launching something new or ready to hit the revenue accelerator, Margo gives you affordable expertise designed to help you hit your goals.

Step 1: Identify and use your unique brand and product attributes to define your marketing strategy.
Step 2: Reach new audiences and convert more customers with a clear plan and back-pocket support.

Just starting out

Start a business presents challenges at every turn. Follow our Foundations program to define your unique marketing messages and launch your core marketing channels - your website, social media, and email marketing - to find your earliest customers.

Ready to grow

Thus far you've handled your marketing with a patchwork of freelancers, consultants, friends, even a deep dive Google shesh. It's time to refine what works and build the marketing strategy that will help you engage with, and expand, your community.

Grow your business on your terms.

Whether you're ready to invest a bit or are still in the "blood, sweat, and tears" phase, our flexible subscriptions and add-ons help you stretch your bandwidth and budget.

A dash of structure and a gentle push in the right direction.

You are ready to do-it-yourself with a custom marketing plan and access to experts who are ready to give you actionable advice and feedback. Get unlimited support from our Margo Partner Community, select add-ons and find vetted freelancers to help tackle one-time or ongoing projects.

Dedicated marketing expert a click away

Your dedicated Margo Partner will help you navigate your marketing strategy and project plan, and provide documented feedback on your ongoing marketing projects. From (optional) weekly check-ins to your monthly marketing report, your Partner helps to adapt your plan to changing priorities or business demands or match you with vetted freelancers for add-ons or ongoing services.

Hands-on marketing strategy

When you are pushing the boundaries of move fast and break things, marketing moves quickly and requires more than a light touch. With your Margo Team, you'll be matched with a dedicated Margo Partner and a dedicated Margo Strategist. You'll get next-level strategy for businesses primed for growth, with support for your team and investor relations efforts.

This is ideal for businesses  requiring more specialized marketing understanding, for example finance, healthcare, or other regulated industries.

Flexible one-time or ongoing support services

Operating on a lean budget means that flexibility and the ability to quickly scale and adjust your marketing spend is just how growth operates at this stage. We get it. Our modular approach to support services means that we can help navigate everything from putting together a simple infographic to managing a 6-month promotion or launch campaign.

Work with one of our Margo Partners to be matched with best-fit freelancers or browse our directory to find the support you need.

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