ACES: A framework to guide your Twitter strategy

ACES: A framework to guide your Twitter strategy

For a business owner unsure about where to focus their energy, the number of social media platforms can be overwhelming. Do you need a TikTok? What about a YouTube channel? We are major proponents of founders and business leaders using Twitter — if not for a brand account, then for …

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Fractional CMO: Scope of Work and Signs You Need One Now

Fractional CMO: Scope of Work and Signs You Need One Now

Some entrepreneurs, startups, and SMBs need a clearer definition of “fractional CMO.” Likewise, some may be unaware of when a fractional CMO can help the most. A need for marketing presents owners, startups, and SMBs with a binary choice. Is it wiser to hire in-house or leverage a third party? …

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Why a Fractional CMO Makes Sense for Small Business 

Why a Fractional CMO Makes Sense for Small Business 

The ability to focus on their core business and increased peace of mind are two major reasons why a fractional CMO makes sense for most business owners. Your passion is rooted in your business. It gives you joy … until you’re confronted with marketing details. Your talent and passion is …

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Which email marketing provider is right for your business? 

Which email marketing provider is right for your business? 

You have decided that you want to start sending emails to your customers. Then you hit your first obstacle: how do you send them? We don’t recommend firing off emails directly from Gmail or Outlook. You need an email marketing provider that specializes in email campaigns to be able to …

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Black History Month: Action and authenticity over performative allyship

Black History Month: Action and authenticity over performative allyship

Black History Month is an annual, month-long observance that grew from Negro History Week. Founded by Carter G. Woodson, it was a week dedicated to sharing and celebrating Black history in schools. It has since evolved to become a public celebration of Black history, culture, and the many contributions of …

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Tools and tips for using video on social media 

Tools and tips for using video on social media 

Social media loves video. With the rise of TikTok and Instagram Reels, you can imagine why. Depending on the channel, you will want to optimize your videos for the most engagement. Here are a few quick tips to ensure you put your best foot forward with video content on social …

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Our five favorite resources for stock photos, illustrations, and more 

Our five favorite resources for stock photos, illustrations, and more 

When building out your website, your social media presence, or other content for your brand, don’t overlook the visual appeal! Design is a crucial element of how your brand is perceived. You may have your own photography or design resources, either in-house or outsourced. But having a go-to website for …

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