Margo’s story begins in a way similar to that of many businesses, including many of our clients — sitting around the kitchen table, chatting casually with a friend about their new idea and the hurdles in the way.
“I know this is the right solution, but I can’t figure out how to get people’s attention,” they said.
The friend went on. “The marketing agencies I’ve been getting quotes from charge thousands of dollars a month, which I cannot afford.”
To help this friend and other business leaders grow their revenues, founder of Margo, Paige Hewlett, began widely sharing her knowledge about the building blocks of marketing.
She started with a weekly email newsletter sharing best practices and recommendations. Paige also made an open door policy welcoming readers to share with her, anything marketing related, and that she’d provide feedback.
Over time, Paige’s reader community grew to upwards of 25,000 entrepreneurs all over the world. Small businesses, community visionaries, and pre-funding start-ups have and are leveraging Paige’s courses, writings, and expertise.
Marketing, however, can feel like a big dragon to slay, especially when your main focus is on your core business. Everything from searching for creative freelancers to understanding marketing lingo and analytics to interpret return on investment can just be too much sometimes. And when 2020 rolled around, the pandemic magnified the challenges of most businesses, making the need for marketing even more urgent.
Paige knew the time had come for a real solution — something that would shift the paradigm on marketing and demystify it for non-marketers.
To do that, though, Paige would have to support her community more directly. Which is what led her to set out creating a robust, all-digital way to make marketing more accessible, ultimately making businesses more resilient and putting them on paths for wild success.
Today Paige has a solution that does just that — Margo.
Margo is a full-service platform backed by marketing experts who help you produce great marketing each step of the way so you can achieve your goals. Start for free today.
And Paige's team still sends out that e-newsletter, chock-full of suggestions, resources and support.
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